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Remember the boom years of the ’00s? You didn’t have to do much to have an OK business. As John F. Kennedy said, “A rising tide lifts all boats.” But today the tide is definitely receding. Our tough economy won’t take all boats down with it – only the leaky ones. Attraction marketing can build your business – even in a recession – when you use these three strategies.

#1 Be in touch with your clients and prospects frequently.

Contact everyone on your email list once a week at least. Remember, though, it’s not only about selling. Customers find value in tips, useful information, articles etc. Sometimes business owners worry about sending too many emails – they are afraid people will leave their list. If your messages have value, people like to hear from you. Except for those who most likely would never have bought. Frequent email contact actually strengthens your attraction marketing.

Postcards are also a great strategy if you have physical addresses. Mail one every 4-8 weeks. Use postcards to promote a special offer each time. Perhaps a customer appreciation sale or a personal consultation with you. Postcards can direct customers to your website where they can view a video or download a special report.

Use Facebook or Twitter, and set up a regular schedule. Start with one Facebook post and 1 Tweet a day. Getting started with social networking can be confusing. Create your accounts and just watch what your friends and those you follow do for a while. You’ll soon get the hang of it. The #1 rule to follow in social networking is: don’t make it about selling, make it about relating.

Don’t have a mailing list at all? Start building one. Right now. A mailing list is one of the essential assets of any small business – it’s the foundation for much of your attraction marketing. Writing articles – like the one you’re reading right now – is a great way to begin.

#2 – Be innovative with your products and services. It’s time to shake things up and look for ways to add value to your typical offerings.

Are you a coach? Add information products and teleclasses. Do you sell a product? Complement it with coaching and training support. Are you a service business, such as a hair salon or a pet-sitter? Offer something extra like a newsletter or a tip sheet. Look for small but consistent ways to stand out from the crowd. Standing out in a positive way makes your business extremely attractive to customers in any economy.

Also look for ways to leverage relationships with other business owners. In the brick-and-mortar world, complementary businesses often team up. For example, your wine shop might offer tastings with cheese and crackers from the gourmet store down the block. My life partner’s art print and poster store sells framing and has the work done by a framer in another part of town.

Leverage is used by online businesses too. Example: I interviewed 6 other experts on Law of Attraction marketing and created an audio product from it. All of those interviewed then had a new product to offer our mailing lists. That’s the power of leverage. Nearly anyone can replicate this model and develop a product that customers love. Think about experts whose knowledge you can leverage.

#3 – Use your personality when you promote! Luckily for us small business owners, we aren’t required to act distant, like the typical large corporation. Thank goodness! It’s possible to be quirky (but business-like) – and it’s a lot of fun. Open up and tell your customers that you spend weekends riding your Honda Gold Wing. Talk about your favorite charity, the local animal shelter. Or express your enthusiasm for restoring antique furniture. It’s great to write about your vacation, your parakeet, your hometown, your kids.

Always let customers know why you created your business. Express your passion for it. Also create signature stories – and don’t be afraid to repeat them. Stories have tremendous power to attract people. Especially in hard times, people want to do business with with friends. Express yourself.

Tips: 1) Avoid giving too many personal details. 2) Go easy on politics, religion, or other areas of potential controversy. 3) Use personality as a condiment or side dish, keeping your customers’ attention solidly on the main course – your product or service.

Take the next step to attraction marketing s uccesswhen you claim your free copy of Andrea Conway’s special report Secrets of Attracting Prosperityin Hard Times

A “New York Times” best selling author, successful entrepreneur four times over and student of life, John Assaraf is an example of the type of person that so many ambitious small business developers and owners look to for guidance. Someone like Assaraf, who has developed a company called OneCoach and a system for success featuring various products and services related to the delivery and teaching of that system, is seen as the ultimate expert when it comes to making it in America.

Once he was able to systematize his theories, experience and observations, John Assaraf was able to share his knowledge with the rest of the world. But that knowledge took years to develop as Assaraf, who has a wide range of interests, started to create a theory born from elements as diverse as quantum physics, motivational psychology and neuroscience. His ideas are extremely popular with entrepreneurs.

There are four primary types of products or services that Assaraf and other prominent coaches offer that can be exploited by those wanting to increase profits and upgrade the value of their business. These are books, including self-help and workbooks, electronic media such as DVDs, CDs and television, online services via a website and personal appearances, such a keynote speeches.

Assaraf utilizes such products and services to instruct others on how to get the greatest possible benefit from his system. What is of primary importance in this situation is that the business coach is able to deliver knowledge via a system that can be learned and used by other entrepreneurs. The specific system and the methods by which it is communicated are what differentiate one business coach from another.

Utilizing the Law of Attraction and our aptitude to exploit that law to create positive change in our lives, Assaraf pushes businesspeople to become more productive and to increase their wealth and worth. With an emphasis on positive energy, the Law of Attraction claims that we can internally motivate ourselves and externally influence events by focusing and using positive forces. Although this is not Assaraf’s original idea, the manner in which he uses the Law of Attraction to influence business developments is.

Assaraf has been able to develop ideas and give entrepreneurs something others can’t: an exceptional and diverse system that is applicable to every aspect of our lives. But for John Assaraf, it’s not enough to teach people what to do; he wants to be sure to motivate them to use the knowledge actively. To this end, he’s coined the phrase “motive-action,” which focuses on people putting his system to work.

It’s important to realize that you’ll still need to work hard even with Assaraf’s system. The system is about making positive things happen and sidestepping certain pitfalls. In order to succeed, you must be passionate about what you’re doing. The best business coach and the best system require commitment from those utilizing it. As a business coach, John Assaraf is able to greatly reduce a person’s mistake rate and tighten their learning curve. The benefits can be gigantic.

In the United States, the free enterprise system is based on the idea that the individual with a good idea will eventually succeed if they work hard enough. Coaches such as Assaraf have developed an array of ways to help those individuals maximize their time and effort.

Looking for a one-of-a-kind motivational speaker that’s helped hundreds of thousands of businesses get massive results? John Assaraf is a well-known celebrity keynote speaker who’s presentations and strategies will transform your life!